It’s been a long year of being trapped inside, and that quarantine life has turned everyone’s homes and apartments into an office, gym, movie theater, and the hottest club in town. Even though we hope better days are around the corner, people desperately need some relaxation. BABE is the delicious, portable wine in a can with bubbles that is perfect for chilling out anywhere you want.
About BABE Wine
Launched in 2016, BABE wine founders Josh “The Fat Jewish” Ostrovsky, and brothers David Oliver Cohen and Tanner Cohen, developed a unique brand-led wine proposition that utilized their extensive social media audience. BABE was created with the mission to simplify the saturated wine category by introducing a fun, inclusive, and portable product to consumers.
The New York-based company’s portfolio of photogenic and delicious Rosé, Pinot Grigio, and Red sparkling canned wine as well as their latest product BABE 100 Rosé has made BABE the most photographed wine on Instagram. Earlier this year, BABE introduced BABE 100, a brand new product that’s only 100 calories. Yes, BABE really said take 100 calories, but make it wine. The best part? With 0g of sugar, you don’t have to worry about reaching for a can or two of this bubbly rosé. With its portable canned design, BABE 100 is perfect to grab for any occasion. Even better, BABE 100’s new gorgeous lavender can is easy on the eyes and sure to pop in those Insta stories.