BACARDÍ and GRAMMY-winning producer, Boi-1da, are excited to announce they have extended the purchasing period for a first-to-market innovative NFT music collection, allowing fans to invest in the next generation of beatmakers and get a percentage of the streaming royalties. Now through Sunday, October 24th exclusively on NFT marketplace STURDY.EXCHANGE – fans have the opportunity to shine a light on gender disparity in music by investing in a groundbreaking new revenue model.
As its latest effort under the brand’s Music Liberates Music platform, BACARDÍ developed a first-of-its-kind NFT mixtape allowing fans to purchase one of three original songs and receive a percentage of its streaming royalties. So, the more the tracks get played and the more fans promote these rising artists to the world, the more they both will earn. This new disruptive model – different from a traditional record contract that can take months or years for an artist to make money – allows fans and artists to share in the success of the music they love right away. The goal of which was to take on the fact that currently, only 2% of music producers are women.
In addition to new music from these rising female Caribbean producers Bambii, Denise De’ion, and PERFXN, buyers will also receive a unique animated artwork from afro-futurist designer, Serwah Attafuah (who has recently sold work at Sotheby’s for 10ETH, the equivalent of over $30K) and a “Fanvestor Kit” complete with posters, stickers, and social content to help hype up the artist and get more streams and turns fans into social managers for the artist.
The three tracks were released last week and have already raised over $30K for the rising talent, with the potential for them to earn more based on fan promotion and promises future utility down the line for anyone who manages to get their hands on one.
The Music Liberates Music NFT Mixtape marks each of the three producers’ first-ever NFT, which will go on sale daily at 8 PM ET / 5 PM PT starting on October 13th through October 24th, exclusively on STURDY.EXCHANGE for a limited time.
To purchase BACARDÍ rum and cocktail kits, head to DrinkBACARDI.com, and for more information on BACARDÍ rum, visit BACARDI.com.