This Fourth of July, whether you’re relaxing by a beach or BBQ’ing with your crew, we’ve got you covered! High West American Prairie Bourbon (a whiskey that gives back) and limited-release High West Rendezvous Rye Art Label make for the perfect whiskey cocktails, while the first-ever clean tequila seltzer, Volley, ‘Merican Mule’s canned Moscow Mules, and Partake’s Peach Gose non-alcoholic beer are the best accompaniments to any outdoor picnics. If you’re more of a sparkling wine drinker, the newly launched Vera Wang PARTY Prosecco and Avaline Sparkling Rose (founded by Cameron Diaz and Katherine Power) are the ideal sips!
Avaline Sparkling Rose (SRP: $25 x 375mL)
- Grape Varieties: Xarel·lo, Macabeu, Parellada and Monastrell
- Tasting Notes: Subtly floral and fruity yet vibrantly refreshing
- Region: Penedès, Spain
Globally renowned Designer and Style Icon is debuting Vera Wang PARTY, a premium Italian prosecco made for celebrating life’s moments, big and small! Vera Wang PARTY embodies her essence: bright, FUN, and fashion-forward.
Vera Wang is a designer, entrepreneur, and brand builder who has dedicated her entire life to designing how people celebrate – and not just their wedding – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now what they drink. To craft the prosecco, Vera Wang looked to find a winemaker with both heritage and pedigree. She turned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of one of the best-selling Moscato in America. As society reimagines what it looks like to gather, Vera Wang’s PARTY reimagines what it looks like to celebrate. It’s what we could all use right now – a little bit of fun, a little bit of joy, and a new way to commemorate life’s meaningful moments.
‘Merican Mule Variety 8-Packs (SRP: $25)
Making your summertime imbibing dreams come true, ‘Merican Mule, a Connecticut-based, premium, canned cocktail brand, launches today, the first and only canned cocktail variety pack (SRP: $25) featuring four different spirits: Vodka, Tequila, Bourbon, and Rum. The ideal option for when your crew has different drinking preferences, the new eight-pack makes group entertaining (vaccinated, of course!) easier than ever and truly caters to every kind of canned cocktail lover in your life. The pack includes Moscow Mule (vodka), Mexican Mule (tequila), Southern Mule (bourbon), and Tropical Mule (rum). ‘Merican Mule and the new variety packs are available for purchase in 12 states (Connecticut, Massachusetts, Rhode Island, New Hampshire, New York, Maine Maryland, Michigan, Tennessee, Georgia, Kentucky, South Carolina). ‘Merican Mule is also available online through Drizly.com and on the company’s website, mericanmule.com.
Partake Peach Gose (Price: 12-can pack for $29.99)
Back by popular demand and just in time for the start of summer, award-winning NA craft beer pioneer Partake brings back their highly sought-after Peach Gose. The limited release brew, available for pre-order today, is a drink so delicious it sold out within just 72 hours the first time it was released last year.
Brewed with coriander, sea salt, and natural peach flavoring, this mouthwatering non-alcoholic beer comes in at just 15 calories and adds an enjoyable twist to the beloved sour style. Whether on the beach, relaxing with friends, or just enjoying the warm weather, Partake gives you the freedom to enjoy a cold beverage without guilt or hangover!
Volley ($14.99/4-pack) is a new tequila-based seltzer made with just three ingredients — 100% blue agave tequila, sparkling water, and organic juice. As the first clean, tequila seltzer on the market, Volley is 100-110 calories per can and is free of commonly-used fake sugars, natural flavorings, essences, and corn syrup (unlike most other seltzer on the market). Since Volley only uses three clean ingredients, organic juice being one of them, it tends to settle at the bottom so don’t forget to flip the can before tasting. After all, it does say ’shake me gently’ on the can. Enjoyed chilled and from the can or mixed into summertime tequila cocktails, Volley is available in four guilt-free flavors:
- Zesty Lime
- Spicy Ginger
- Sharp Grapefruit
- Tropical Mango
With values rooted in environmental sustainability and preservation, Volley is currently hosting beach cleanups and outdoor educational events around the country in partnership with Leave No Trace(LNT), a non-profit that provides resources so every person can protect + enjoy our natural world.
HIGH WEST AMERICAN PRAIRIE BOURBON (SRP: $39.99)
Kicking off Great Outdoors Month, High West Distillery announces today the launch of Prairie Dash, a limited-time mobile game crafted in support of a long-time partner and non-profit organization, American Prairie. This launch provides whiskey drinkers and gaming enthusiasts alike with a chance to give back and help conserve the natural habitat of Montana’s Great Plains in a fun, interactive way. For every game played, High West will donate $1 to American Prairie, up to $50,000, and one lucky player will win a curated, once-in-a-lifetime, Western adventure to the distillery’s homeland, Park City, Utah. The game link can be found here: race.highwest.com. In addition to competing, High West supporters can also purchase the distillery’s American Prairie Bourbon on highwest.com or through Drizly, with a portion of the proceeds donated to the bottle’s namesake organization, American Prairie.
High West’s Exclusive Release of Rendezvous Rye® ($40/per bottle)
High West Distillery & Saloon, has officially debuted an exclusive release of fan-favorite Rendezvous Rye®. The limited-edition bottle features custom label artwork crafted by renowned American artist Ed Mell whose work has been collected by notable celebrities like Diane Keaton and Arnold Schwarzenegger. Ed is best known for his painting of timeless Western landscapes, a perfect complement to High West’s signature spirit. In keeping with the essence of the original High West labels, Ed crafted the new Rendezvous Rye® label to reflect a New West, Meets Old West aesthetic, boasting warm earth tones and a contemporary-inspired cowboy scene. The debut of this new collectible artist-designed bottle marks High West’s transition of the Distillery’s flagship whiskey to a seasonal release, providing brand enthusiasts and whiskey lovers alike with a chance to enjoy the new label artwork and unique flavor nuances of each annual bottle. A blend of straight rye whiskeys, this season’s Rendezvous Rye® reveals notes of poached pear, bitter orange, ground ginger, lavender, wet sandalwood, and tanned leather on a well-used wooden workbench.