Supporting breast cancer charities is as easy as ordering a pink gin & tonic, thanks to a joint initiative between NewcrestImage hotels and The Bitter Truth. For the entire month of October, select NewcrestImage hotels in Texas, NOLA and OKC will be serving three cocktails made with the award-winning Pink Gin from The Bitter Truth.
For every bottle of The Bitter Truth – Pink Gin sold in Texas and nationwide, $2 will be donated to support breast cancer research. Read more details on the campaign below.
Drink Pink! For Breast Cancer Research This October ~ Sales of “The Bitter Truth – Pink Gin” will benefit the national campaign for the third year
The Bitter Truth—makers of premium all-natural bitters, liqueurs, spirits and cocktail waters—reignites its October campaign to benefit breast cancer research through the sale of its “Pink Gin”. Throughout the month of October, $2 will be contributed to the cause, for every bottle of the award-winning spirit sold in the U.S. Several accounts across the country have partnered with the brand to support the fundraising efforts, including Texas-area hotel group NewcrestImage, who will activate a month-long promotional program at several of its hotel bars and restaurants.
“We’re delighted that NewcrestImage is working with us to support this initiative,” commented Stephan Berg, co-founder of The Bitter Truth. “Their participation, along with that of several other accounts around the country, allows us to increase our contribution and to bring even more attention to the cause.”
The following hotels within the NewcrestImage group will be supporting the Pink Gin program:
· AC: Dallas, Frisco, and Houston, TX and Oklahoma City – Bricktown, OK
· Hilton Garden Inn: Bryan and Longview, TX
· Embassy Suites: Amarillo, TX
· Hyatt Place: Lubbock, Frisco, Plano, San Antonio, Grapevine, Cityview and Hurst, TX and Oklahoma City – Bricktown, OK
· Courtyard: Amarillo and Grapevine, TX
· Springhill Suites: New Orleans – TownPlace, LA
In addition to the above, many other bars and restaurants nationwide will participate in the fundraising efforts by offering exclusive drink specials, promotional events, and branded merchandise.
Customers can show their support by ordering one of three cocktails, created specifically for the fundraising campaign:
· Think Pink: The Bitter Truth – Pink Gin and Q Tonic
· The Magnolia City: The Bitter Truth – Pink Gin, Golden Falernum, Liqueur de Mure, Lime & Lemon Juice, Q Ginger Beer
· Rose Garden: The Bitter Truth – Pink Gin, Strawberry Syrup, Rose Water, Q Soda
Inspired by the historic drink used to quell seasickness among sailors in the Royal Navy, Pink Gin is a blend of premium gin and bitters. During voyages at sea, sailors were provided with a daily ration of gin, to which bitters (a medicinal elixir used to “cure” common ailments such as nausea) were added to make the taste more palatable. Today, The Bitter Truth Pink Gin is made with a proprietary mix of natural herbs and spices such as licorice, caraway, and fennel—it’s a flavorful and aromatic gin best enjoyed straight, in a Gin & Tonic, or in a Martini.
The Bitter Truth, Berg & Hauck and Tiki Lovers brands are imported exclusively by Worldwide Libations, LLC in New Jersey. The Bitter Truth – Pink Gin is available in 750mL bottles for an SRP of $34.99 (40% ABV, 80 Proof).
The Bitter Truth, for Better Drinks!