It’s no secret we can all use some moments to reset and renew after these recent months. Knob Creek Bourbon has partnered with Jesse Israel, founder of mass meditation movement The Big Quiet, to introduce Bourbon Reflection, an IGTV series designed to deliver the rewarding opportunity to sit back, relax and renew after a stressful time.
Rooted in recognition of the sacrifice and hard work it has taken so many to get through 2020 and into this year, Bourbon Reflection is a 3-video series hosted by Jesse and designed to be enjoyed on its own. Each reflection features cameos from Beam Suntory’s 7th Generation Master Distiller, Fred Noe, alongside soothing visuals from Knob Creek’s distillery. The first of the three-part series – “The Value of Hard Work” – has recently launched on Knob Creek’s IGTV channel, which will be followed by two more videos, – “Leaving a Legacy” and “Reward Yourself” – launching over the next two weeks.
Watch, listen, and take part as Noe and Israel take you through three reflective video experiences to reflect on the energy and effort you put in every day and prepare for the year ahead. Releasing throughout the month of January, each video focuses on a topic that is not only intrinsic to the values of Knob Creek Bourbon but also important to its fans:
- “The Value of Hard Work,” releasing today, is a five-minute reflection with questions to help guide Knob Creek fans into the mindset of finding the balance between working hard and resting as we enter the new year.
- The series will continue with “Leaving a Legacy,” a six-minute reflection ideal for the new year as it prompts Knob Creek fans to consider the legacy they want to leave behind instead of just working to survive the day.
- The series will conclude with the launch of “Reward Yourself,” a six-minute reflection using a guided relaxation technique to help Knob Creek fans reflect and reward themselves during a stressful, intense time.