Mount Gay Rum, the oldest running rum distillery and one of the world’s leading conservation companies, 4ocean, for World Ocean Month in June.
Spanning its 300-year history, Mount Gay is deeply connected to the ocean, from its heritage to its tropical island roots of Barbados, the birthplace of rum, as well as its longstanding relationship with the sailing community. To help protect this invaluable asset that has helped shape the brand, Mount Gay has partnered with 40cean to support them in their mission to help end the ocean plastic crisis.
As part of the partnership, for World Ocean Month (June) Mount Gay Rum will commit $5 for every bottle and $1 for every cocktail sold, up to the value of $100,000 to 4ocean’s Pound+ Program, which is used to directly fund the removal of trash from the ocean using 4ocean’s full-time, professional cleanup crew members around the world.
In addition to the brand’s sustainability initiatives, Mount Gay will also support 4ocean in its efforts to stop plastic pollution at its source through education and awareness driving tactics, as well as support beach clean efforts.
About Mount Gay:
Mount Gay is the world’s oldest running rum distillery established in 1703. Founded and still located in the Parish of St Lucy, at the northernmost tip of Barbados, Mount Gay is crafted using pure, coral-filtered water and the finest Barbadian and Caribbean molasses. Distilled in a traditional double copper pot and copper column stills, Mount Gay rums are aged in a diverse selection of casks including American whiskey, Bourbon, and Cognac. Harnessing over 300 years of heritage and expertise, Mount Gay rums are a fine balance between science, art, and innovation. Blended by Master Blender Trudiann Branker and aged under the influence of Barbados’ tropical climate, our rums highlight a unique, rich, and flavourful character. Mount Gay’s core range includes Mount Gay Silver, Mount Gay Eclipse, Mount Gay Black Barrel, and Mount Gay XO alongside the annual limited editions 1703 Master Select and the Master Blender Collection. In addition to crafting the world’s oldest rum, Mount Gay is committed at all times to the use of sustainable and transparent practices in order to realize our vision of environmental stewardship and carbon neutrality.
For more information on our rum and to explore more about what we do for our community and the planet, visit mountgay.com.
About 4ocean:
4ocean is a purpose-driven business with a mission to help end the ocean plastic crisis by cleaning the ocean and coastlines while stopping the inflow of plastic by changing consumption habits on land. With the goal of creating an economy around cleaning the ocean, 4ocean funds its cleanup operations primarily through the sale of product purchases. Every product purchased funds the removal of one pound of trash from the ocean, pulling more than 14 million pounds to date. The solution to ending ocean plastic pollution lies in stopping it on land before it enters the ocean, which is why 4ocean is tackling behavior change by educating consumers about ways to reduce their single-use plastic consumption.